A Fragrant Legacy Inspired by Dubai

Al Wataniah, a signature perfume brand by ABC International, was created with a bold vision to make high-end, luxury fragrances accessible to everyone. Each scent reflects the elegance, sophistication, and modern spirit of the UAE, brought to life through meticulously crafted formulas and beautifully designed bottles.

Blending the finest ingredients with masterful artistry, Al Wataniah delivers distinctive, long-lasting fragrances that appeal to diverse tastes. More than perfumes, we create timeless sensory experiences that celebrate identity, emotion, and the universal language of scent.

Our collections — Niche, Eternal, and Classic offer something for every personality and occasion, from daring and avant-garde to refined, elegant, and unforgettable.

Al Wataniah is more than just a perfume house — it is a tribute to heritage, craftsmanship, and the timeless elegance of the Middle East. Born in Dubai, the heart of innovation and luxury, Al Wataniah brings together the finest ingredients, masterful artistry, and a deep reverence for tradition to craft unforgettable fragrances.

With every bottle, we aim to evoke emotion, capture memories, and transport the wearer into a world of sensory richness. Our collections are inspired by the contrasts that define Dubai — the golden desert and azure sea, the modern skyline and ancient souks, the quiet dunes and vibrant city life.

  • Our Philosophy

    We believe that perfume is personal — it’s a silent language of self-expression. That’s why every Al Wataniah creation is designed to embody the essence of individuality while paying homage to our cultural roots. From the scent to the bottle design, we strive for perfection in every detail.

  • Craftsmanship & Quality

    Each Al Wataniah perfume is meticulously crafted using premium ingredients sourced from around the world. Working closely with renowned perfumers, we focus on high-concentration oils and long-lasting compositions that linger beautifully on the skin. Our packaging is a statement of luxury, designed to be as timeless as the fragrance it holds.

  • Global Footprint

    Proudly created in Dubai, Al Wataniah is now embraced in over 80 countries worldwide — a testament to our universal appeal and dedication to quality. From the luxury counters of Paris to the vibrant markets of Jakarta, from the refined elegance of Riyadh to the colorful energy of Brazil and the dynamic spirit of the USA, our fragrances speak a global language of sophistication and emotion. Wherever you are, Al Wataniah offers a piece of Dubai’s soul in every scent.

  • Message from the Founder

    “Al Wataniah was born from a dream — to share the soul of Dubai with the world through scent. Fragrance, to me, has always been more than just a luxury; it is a memory, an identity, a silent connection between people and places.

    With Al Wataniah, we set out to craft perfumes that reflect not only the richness of our heritage but also the bold spirit of modern Arabia. We combine traditional artistry with a forward-looking vision, and every creation is a tribute to quality, emotion, and timeless beauty.

    Today, as our fragrances find homes in over 80 countries, I am humbled and proud. This is just the beginning. Our story continues to unfold — and we are honored to have you be a part of it.”